How to get approved for Google AdSense in 2026: the complete checklist

Google AdSense approval is famously opaque — applications can sit "under review" for weeks, only to come back with vague rejection messages like "low value content" or "insufficient content." After helping hundreds of publishers, we've boiled the process down to a single checklist.

• 20–30+ original, in-depth posts (700+ words each).
• One clear niche reflected in the tagline and 80%+ of posts.
• No copy-pasted, spun, or unedited AI content.
• Domain at least 1–3 months old with steady publishing.

• Privacy Policy that mentions cookies, analytics, and third-party ads.
• About page with a real author bio.
• Contact page with a working email or form.
• Terms / Disclaimer (especially in finance, health, legal niches).

• HTTPS everywhere (no mixed-content warnings).
• Indexed in Google — site:yourdomain.com should return results.
• Working sitemap.xml submitted to Search Console.
• Mobile-friendly, fast (LCP under 2.5s).

• Clear top-level navigation.
• No popups, no other ad networks running during the review.
• No broken links in the main nav.

Tick every box above, then run our free scanner — it runs all of these checks automatically and tells you exactly what's still missing.