AdSense approval checks
The full list of checks our scanner runs against your site. Each one links to a detailed page explaining what Google is looking for and exactly how to fix it.
Content Quality
Original, substantial, and useful content is the #1 driver of approval.
Every article is written by you or your team. No scraping, spinning, or unedited AI output.
Most approvals happen with 25+ articles of 700+ words each. Thin sites get rejected as 'low value'.
A site that's clearly about one topic looks more authoritative than a general lifestyle blog.
Google wants to see a track record. Brand-new domains are often rejected with 'insufficient content'.
Even a few non-compliant posts can sink the whole application.
Policy Compliance
Your site must respect AdSense Program Policies and Webmaster Guidelines.
Required by AdSense. Must explicitly disclose cookies, analytics, and ad partners.
Builds trust with reviewers. Anonymous sites raise red flags.
Reviewers verify that real humans can reach you.
Not strictly mandatory but strongly recommended, especially for finance/health/legal niches.
Stolen images = instant policy violation.
Technical Readiness
Crawlable, indexable, and properly configured for ad serving.
Mandatory for trust and modern ad serving.
If Google hasn't indexed you, AdSense can't approve you.
Helps crawlers discover and evaluate every page.
Most ad impressions are mobile. A broken mobile layout = rejection.
Slow sites hurt UX scores and ad viewability.
UX & Navigation
Clear structure, fast loading, and trustworthy presentation.
Reviewers should find any page in 1–2 clicks.
Broken links = unprofessional = rejected.
Popups, redirect ads, or other ad networks during review almost guarantee rejection.
AdSense reviewers favor sites that look professional and trustworthy.