Clear niche / topical focus

Why Google cares

Original, substantial, and useful content is the #1 driver of approval. This check is part of that category — a site that's clearly about one topic looks more authoritative than a general lifestyle blog.

How to fix it

Pick a niche, write a tagline, and ensure 80%+ of posts fit it.

How this affects your readiness score

This check carries a weight of 3 out of 5. A failure here lowers your readiness score and should be fixed before applying.

Related checks

• 100% original content (no copy/paste, no AI dumps)
• At least 20–30 substantial posts published
• Domain at least 1–3 months old with regular publishing
• No restricted content (adult, violent, hacking, drugs, etc.)

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