At least 20–30 substantial posts published
Most approvals happen with 25+ articles of 700+ words each. Thin sites get rejected as 'low value'.
Content Quality
Critical blocker
Why Google cares
Original, substantial, and useful content is the #1 driver of approval. This check is part of that category — most approvals happen with 25+ articles of 700+ words each. thin sites get rejected as 'low value'.
How to fix it
Publish a steady cadence (2–3/week) of in-depth posts before applying.
How this affects your readiness score
This check carries a weight of 5 out of 5. A failure here is treated as a critical blocker and is likely to cause AdSense to reject your application outright.
Related checks
- 100% original content (no copy/paste, no AI dumps)
- Clear niche / topical focus
- Domain at least 1–3 months old with regular publishing
- No restricted content (adult, violent, hacking, drugs, etc.)
Want this checked automatically? Run a free scan →