Privacy policy, terms, about, contact: the 4 pages AdSense requires

AdSense reviewers look for four specific pages on every site. Here's what each one must contain to pass review.

March 15, 2026·6 min read·AdSense Ace Team
Policy
AdSense

Missing or thin policy pages are one of the most common rejection causes. Here's exactly what each page needs.

Privacy Policy

  • Explicit mention of cookies and analytics.
  • Disclosure of third-party advertising (Google AdSense by name).
  • Link to Google's ad personalization opt-out.
  • Clear contact method for privacy questions.

About

  • Real author/team name (not "Admin").
  • Mission or topic focus in one paragraph.
  • Optional but powerful: photo, social links, credentials.

Contact

  • Working email or form.
  • Optional: physical address, social profiles.

Terms / Disclaimer

Not strictly required by AdSense but strongly recommended, especially in YMYL niches. Cover acceptable use, disclaimers, and liability limits.

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