How much original content do you need for AdSense approval?

Google doesn't publish a hard minimum, but reviewers consistently apply a rough bar. Here's what works in practice in 2026.

• 20–30 indexed posts.
• 700–1,500 words per post for informational niches.
• Consistent publishing cadence (2–3 posts per week) for at least a month.

YMYL (Your Money, Your Life) niches — health, finance, legal — need deeper, more authoritative content. Lifestyle/entertainment sites can get away with slightly shorter posts if they're highly original.

Reviewers compare your content to existing search results. If your post adds nothing new — no original screenshots, no personal experience, no fresh data — it reads as "low value" even at 2,000 words. Lead with what only you can say.